Building customer loyalty with your CRM

Winning customers is one thing. But retaining them so that they repeatedly use your agency is another. This course will show you how to use your existing CRM to build customer loyalty so that you can increase your profits and job satisfaction.

With the power of today’s CRM systems you are able to develop powerful insights to:

  • Profile and understand your customers
  • Retain their business
  • Personalise their experiences
  • Manage customer relations and communication methods
  • Monitor business data
  • Analyse the products and service levels that customers want

Learning how to better use your existing customer data is a key factor to increasing your customer relationships and success.

This course will teach you how to:

  • Exploit your existing CRM to provide you with better customer insight
  • Profile your customers by demographics, psychographics, behaviour ¬†and preferences
  • Analyse and understand trends in customer behaviour to strengthen relationships and build customer loyalty
  • Select, plan and promote appropriate offers and programs targeted to your customer profiles


Cost: $55 inc GST

More information

Delivery: eLearning – online (1 hour)

PAB CPD Code: EP1124 (1 point)

If you have any questions about this course, please contact REIT Training on (03) 6223-4769 or email