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Overview

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This is a 1 hour course.

This course will help you determine the required skills and knowledge to monitor and analyse systems and data relating to customer behaviour and relationships, and to plan and implement improvements to systems, processes and strategies to build relationships and sustain customer loyalty. It also covers engaging staff in research activities and encouraging staff participation in the selection and implementation of improvements and new strategies.

 

Learning Objectives are:

  • Learn how to review customer relationship management systems
  • Understand how to monitor and analyse customer behaviour
  • Explain how to select and plan targeted events, offers and programs
  • Demonstrate how to promote targeted events, offers and programs
  • Understand and apply the skills and knowledge

Price

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Including GST

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