Manage Operational Plan, Develop a Strategic Business Plan in the Real Estate Industry & Market the Agency


This unit of competency specifies the outcomes required to develop a business strategy to position the real estate agency successfully in the property market. It covers the development, implementation and review of strategic and operational marketing plans.

 This course will cover the following:

  • identifying business opportunities in the property market
  • developing agency business goals and strategies
  • knowledge of ethical and legislative requirements associated with agency business planning and marketing
  • undertaking market research to support the marketing of an agency
  • developing and implementing a marketing strategy for an agency
  • reviewing and adjusting agency marketing activities in response to changing business objectives and market conditions
  • development of an operational plan with details of how it will be implemented and monitored
  • knowledge of models and methods for operational plans.


Upon completion students will be able to:

  • Identify business opportunities in the property market.
  • Establish the potential demand for agency services.
  • Establish business goals and objectives for agency.
  • Document and review agency business strategies.
  • Undertake market research.
  • Develop marketing strategy.
  • Implement marketing strategy.
  • Review and adjust marketing activities.
  • Develop operational plan
  • Monitor and review operational performance



To enrol in this course, please complete the attached Registration Form


This training contributes to the development of competence in BSBMGT515A Manage Operational Plan, CPPDSM5012A Develop a strategic business plan in the real estate industry & CPPDSM5032A Market the agency, which forms part of the nationally recognised qualification (CPP50307) Diploma of Property Services (Agency Management)